Discover how we replicated SUBWAY´s fast and personalized in-store experience into its digital platforms, enhancing customer engagement online.
_ Challenge
Our mission was to develop an e-commerce platform for Subway that replicates the dynamic and personalized in-shop sandwich ordering experience for digital customers.
_ Strategic Approach and Solution:
The creation of the E-voy platform was our solution to this challenge. This platform enabled customers to customize their sandwiches as they would in-store, featuring real-time product updates and seamless POS terminal integration. We also incorporated last-mile delivery aggregators to ensure a complete and efficient order delivery process.
_ Results Achieved
- E-commerce Performance: Positioned the e-commerce platform as the third highest-grossing sales branch, trailing only behind two premium location stores.
- Increased Ticket Size: Digital orders saw a 7% increase in ticket size compared to in-store, driven by effective product suggestions.
- Frequent Purchases: Elevated average purchase frequency to 2.21 times per week per user, indicating enhanced customer engagement and loyalty.
- redefine
