WORK / PAPA JOHN´S
DRIVING LATAM E-COMMERCE GROWTH WITH A STRONG DIGITAL STRATEGY
Learn about our approach to outperform in the competitive Latin America fast-food market through its new e-commerce platform and digital ecosystem.
Challenge
Our goal was to effectively position and monetize Papa John's new online ordering platform in Mexico, utilizing a dynamic branding and performance marketing campaign to enhance visibility and sales.
How we solved it
To achieve this, we rolled out a comprehensive digital paid media strategy coupled with an aggressive search engine marketing campaign. This approach was designed to attract highly qualified traffic, significantly boosting pizza order deliveries across the platform.
Full Funnel Efforts: Sales conversion campaigns alongside reach-increasing campaigns to cover the entire funnel.
Reporting: Constant cross-analysis between paid media campaigns and sales results for informed decision-making.
Tactical: Introduction of short-term on/off campaigns to deliver a sales boost
Formats: Recommendation of new creative formats per campaign, including PMax and animations for TikTok.
Omnichannel Strategy: Expansion of sales channels with new formats in Google Ads and the opening of TikTok.
Key Results
We implemented a fully integrated digital paid media strategy and a search engine marketing campaign to drive highly qualified traffic and increase all pizza order deliveries.
Stronger Brand Relevance:
A 300% surge in organic traffic, indicating improved content alignment with user intent.
Higher Audience Engagement:
Achieved a remarkable 75% increase in Click-Through Rate (CTR) for our performance marketing ads.
Optimized Digital Experience:
These gains suggest that UX, ad targeting, and SEO strategies are well-integrated and optimized for user behavior.
