insights

2025: A year of opportunities for business (despite a few bumps along the way)  NRF and World Economic Forum point to trends for markets and consumers: there’s optimism, but attention to changes is advised  January hosted two major business and economic events that started 2025 under the sign of positive expectations – even with some apprehension about political uncertainties and regional instabilities. The Retail’s Big Show, by the National Retail Federation (NRF), in New York, US, and the World Economic Forum (WEF), in Davos, Switzerland, both pointed to the directions that countries, markets, companies, and consumers should take this and in the coming years.  Particularly, I believe that 2025 will be a year of great opportunities, but also even fiercer competition for consumer attention. Thus, in this first article of the year, I would like to bring some of the themes highlighted at these events (and in recent reports as well). Those topics should guide brand strategies and...

The Empowered Consumer is the New CEO of Your Brand Analytical, less impulsive, and using an average of six different channels for shopping, the empowered consumer now dictates the market. Author: Julio Quaglia, Country Managing Director at Loymark Brazil Business opportunities arise from identifying people’s needs—or even creating them—by offering products and services designed to meet these demands. However, over time, many companies tend to forget this, reversing the logic as if customers must adapt to what is being offered. But a new class of empowered consumers has emerged to remind businesses who really calls the shots in the market. The empowered consumer has access to abundant information, knows their rights and influence, is hyperconnected, omnichannel, ultra-rational, and follows a non-linear shopping journey that is no longer limited by geography. The concept of customer centrality—rather than just focusing on products or services—highlights how companies that understand...

In today’s business environment, where innovation is key to staying competitive, cultural diversity has become an essential driver of creative success.

In digital design, User Interface (UI) and User Experience (UX) are two essential pillars that determine the success of a product.

Digital transformation is redefining how businesses operate, innovate, and deliver value to customers. Whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) market.

Loymark, a 100% Costa Rican-owned technology services firm and part of the prestigious Garnier Group, proudly announces the launch of its operations in Brazil, expanding its reach in the Latin American market.