THE LOYMARK PERSPECTIVE

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Executive insights on growth, media, data, technology, and performance, designed for leaders building modern marketing organizations.

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Loymark Future Ready Summit 2025: Humanizing Innovation in the Age of AI
Jose Coto Jose Coto

Loymark Future Ready Summit 2025: Humanizing Innovation in the Age of AI

The Loymark Future Ready Summit 2025 explored how artificial intelligence is transforming not only businesses but the very fabric of human progress. Through thought-provoking discussions on the paradoxes of acceleration and pause, opportunity and anxiety, empowerment and overload, the event invited leaders to see innovation as a profoundly human journey, one that demands reflection, ethics, and vision as much as technology itself.

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The Illusions of Transformation
Jose Coto Jose Coto

The Illusions of Transformation

AI adoption is skyrocketing, but many companies are automating inefficiency and mistaking motion for progress. Shiny chatbots and dashboards can lower response times and polish slides, yet unclear rules, multiplying handoffs, and messy data often remain.

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