WE ARE

We blend data, creativity, and technology to deliver marketing and media solutions that help brands stay ahead in a fast-changing world.

LEADING THE WAY WITH

RESULTS-DRIVEN

EXPERTISE →

With over 25 years of experience, Loymark is a technology and digital services company headquartered in Costa Rica, with operations across Latin America and the U.S. We turn constant technological change into growth opportunities for our clients.

+25

+200

YEARS IN TECH INDUSTRY

INNOVATION EXPERTS

+6

FULL

OPERATIONAL LOCATIONS

ACCESS TO TOP TALENT

Our Leadership Team

Our leadership team drives success by engaging directly with clients as key contacts. With a passion for excellence, they lead by example, fostering communication, collaboration, and transparency to deliver strong, consistent results.

José Coto

CHIEF EXECUTIVE OFFICER

Alberto Garnier

CHIEF GROWTH OFFICER

Marco Tristán

CHIEF OPERATIONS OFFICER

Susana Espinoza

CHIEF TALENT OFFICER

Sebastián Valladares

OPERATIONS MANAGER

Carlos Porras

DIRECTOR MEXICO

Julio Quaglia

DIRECTOR BRASIL

Jeff Celebertti

DIRECTOR NICARAGUA

Johan Loría

CHIEF TECHNOLOGY OFFICER

Fernanda Bolaños

CLIENT SERVICES DIRECTOR

María Luisa Cardona

CREATIVE SERVICES DIRECTOR

Alejandro Kessler

CORPORATE MEDIA DIRECTOR

Borja Moreno

DIGITAL MEDIA DIRECTOR

Irving de La Torre

MEDIA DIRECTOR

Lorna Jiménez

HUMAN RESOURCES MANAGER

Tatyane Macedo

MARKETING DIRECTOR

OUR HISTORY

We have grown at the speed of innovation and market trends, always aiming to be one step ahead and anticipate opportunities for our clients.

  • 1985

    Loymark was founded as a direct marketing agency, looking to build and manage contact data bases and offer call center solutions to our clients.

  • 1999

    We launched our first loyalty program for the biggest retailers in Central America, followed by implementations in banking, convenience food and gas & oil.

  • 2001

    Establishment of operations in México City. As a result we engaged with clients such as Home Depot and Cinépolis to manage their loyalty programs.

  • 2002

    We partnered with MasterCard to jointly start processing loyalty programs for the financial sector. We built our first data center and become PCI DSS certified.

  • 2005

    We developed our proprietary Ecommerce solution Evoy and implemented with clients in the convenience food industry, as well as important pharma retailers in the region.

  • 2015

    We became Latam Partners for Progress and its CMS solution Sitefinity, starting implementations of commerce sites and marketing automation services.

  • 2016

    We made successful inroads in the pharma industry, implementing incentive and personalized marketing programs for clients such as Roche, Pfizer and Abbott.

  • 2017

    We launched our performance marketing division, integrating strategy and data analytics to our existing ecommerce and loyalty solutions.

  • 2021

    Key client expansion in Mexico and Latam region. We launched ExxonMobil loyalty platform for Mexico and implemented a media operations solution for Lenovo.

  • 2022

    Integration of 9North, completing a service offering that allows to become digital transformation partners for our clients throughout their fully integrated CX.

WHAT MAKE US DIFFERENT?

“To thrive amid disruption, companies must embrace change early and execute with relentless focus.”

JOSE COTO

Chief Executive Officer

“Investing in people drives innovation, resilience, and competitive advantage.”

SUSANA ESPINOZA

Chief Talent Officer

“We prioritize clear processes, proactive communication, and getting things right the first time.”

MARÍA L. CARDONA

Creative Services Diretor

FULL ACCESS TO TOP TALENT MARKETS

Our strategic positioning not only offers unique opportunities to serve U.S. markets but also grants access to pivotal LATAM markets, connecting you with competitive and diverse talent pools.

Partnerships & Certifications

Igniting potential through PURPOSE AND POSSIBILITY.

At Loymark, Explore Beyond is more than a program, it’s a mindset of continuous growth, empowering our people to evolve, excel, and shape their future.