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WELCOME TO

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We are a leading technology-driven marketing and media company helping brands grow through relevance, efficiency, and measurable results.

EXPERTS DRIVEN BY INNOVATION

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Our team of more than 300+ professionals brings together diverse disciplines, markets, and backgrounds, united by a shared ambition to build smarter, more efficient full-funnel solutions that help brands grow.

OUR LEADERSHIP TEAM

Our leadership team drives success by engaging directly with clients as key contacts. With a passion for excellence, they lead by example, fostering communication, collaboration, and transparency to deliver strong, consistent results.

José Coto

CHIEF EXECUTIVE OFFICER
Alberto Garnier

CHIEF GROWTH OFFICER
Susana Espinoza

CHIEF TALENT OFFICER
Marco Tristán

CHIEF OPERATIONS OFFICER
Johan Loría

CHIEF TECHNOLOGY OFFICER
María Luisa Cardona

CREATIVA SERVICES DIRECTOR
Alejandro Kessler

CORPORATE MEDIA DIRECTOR
Fernanda Bolaños

CLIENT SERVICES DIRECTOR
Carlos Porras

MANAGING DIRECTOR MEXICO
Jairo Fandiño

MANAGING DIRECTOR COLOMBIA
Diego Almeida

MANAGING DIRECTOR ECUADOR
Julio Quaglia

MANAGING DIRECTOR BRASIL
Jefferson Celebertti

MANAGING DIRECTOR NICARAGUA
Borja Moreno

DIGITAL MEDIA DIRECTOR
Sebastián Valladares

OPERATIONS DIRECTOR
Lorna Jiménez

TALENT MANAGER

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OUR HISTORY

We have grown at the speed of innovation and market trends, always aiming to be one step ahead and anticipate opportunities for our clients.

2025

Acquisition of Merge, a Precision Marketing Agency in Colombia, strengthening precision marketing capabilities and consolidating our strategic presence in the region.
2024

Integration of Boombit, a digital agency in Central America, strengthening our staff augmentation model and expanding our regional presence.
2023

Consolidation of regional capability leadership and governance, establishing strong management structures and scalable operating standards across LATAM.
2022

Integration of 9North, completing a service offering that allows to become digital transformation partners for our clients throughout their fully integrated CX.
2021

Key client expansion in Mexico and Latam region. We launched ExxonMobil loyalty platform for Mexico and implemented a media operations solution for Lenovo.
2017

We launched our performance marketing division, integrating strategy and data analytics to our existing ecommerce and loyalty solutions.
2016

We made successful inroads in the pharma industry, implementing incentive and personalized marketing programs for clients such as Roche, Pfizer and Abbott.
2015

We became Latam Partners for Progress and its CMS solution Sitefinity, starting implementations of commerce sites and marketing automation services.
2005

We developed our proprietary Ecommerce solution Evoy and implemented with clients in the convenience food industry, as well as important pharma retailers in the region.
2002

We partnered with MasterCard to jointly start processing loyalty programs for the financial sector. We built our first data center and become PCI DSS certified.
2001

Establishment of operations in México City. As a result we engaged with clients such as Home Depot and Cinépolis to manage their loyalty programs.
1999

We launched our first loyalty program for the biggest retailers in Central America, followed by implementations in banking, convenience food and gas & oil.
1985

Loymark was founded as a direct marketing agency, looking to build and manage contact data bases and offer call center solutions to our clients.

FULL ACCESS TO TOP TALENT MARKETS

Our strategic positioning not only offers unique opportunities to serve U.S. markets but also grants access to pivotal LATAM markets, connecting you with competitive and diverse talent pools.

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Black background with a white location pin icon next to the text 'Bogotá Colombia' in white.

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WHAT MAKES US DIFFERENT?

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“To thrive amid disruption, companies must embrace change early and execute with relentless focus.”

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JOSE COTO

Chief Executive Officer

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“Investing in people drives innovation, resilience, and competitive advantage.”

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SUSANA ESPINOZA

Chief Talent Officer

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“We prioritize clear processes, proactive communication, and getting things right the first time.”

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MARÍA CARDONA

Creative Services Director

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Igniting potential through PURPOSE AND POSSIBILITY.

At Loymark, Explore Beyond is more than a program, it’s a mindset of continuous growth, empowering our people to evolve, excel, and shape their future.

JOIN OUR TEAM