How Loymark is Leading the AI Revolution in Brand Engagement

AI is transforming how brands connect with people—faster, smarter, and more meaningfully. Discover how Loymark helps companies integrate artificial intelligence strategically, combining human insight with technology to boost CX, innovation, and long-term ROI.

Artificial Intelligence is no longer a future promise. It's here—and it's redefining how brands connect with people: faster, smarter, and with greater impact. But here’s the truth: technology alone isn’t enough. The brands that truly stand out are the ones combining AI with human strategy, purpose, and conscious execution. That’s exactly what we do at Loymark.

A global study by Google Cloud (Global AI Pulse, 2024) based on interviews with nearly 3,000 business leaders—including in Brazil and Mexico—found that:

  • 74% of companies using generative AI saw positive ROI in the first year

  • 86% reported revenue increases of 6% or more

  • 37% saw ROI in new product and service development

  • 42% in customer service

  • 41% in sales and marketing

Meanwhile, McKinsey & Company estimates that generative AI could drive up to $4.4 trillion in global productivity gains annually across enterprise use cases (The Economic Potential of Generative AI, McKinsey, 2023). Despite this, only 1% of leaders consider their organizations to be “mature” in AI implementation (Google Cloud, 2024). That gap represents a massive opportunity for those willing to move from experimentation to strategy.

From disruption to transformation

At Loymark, we view AI not just as a tool, but as a catalyst for rethinking how brands interact with their customers. In a world where attention is short and expectations are high, we help companies create frictionless, intelligent, and emotionally relevant experiences.

AI helps simplify complexity, accelerate decision-making, personalize interactions, and unlock new sources of value. But we go beyond automation—we design AI to serve business goals and elevate human creativity.

AI as a culture, not just a capability

Internally, AI is embedded in our work culture. We call this co-intelligence—a synergy between human capabilities (creativity, intuition, strategic thinking) and the speed, precision, and scalability of artificial intelligence.

To ensure consistency and quality, we’ve developed the Loymark AI Playbook, a five-step framework used across all projects:

  1. Early co-creation

  2. Smart activation of tasks

  3. Iterative refinement with feedback

  4. Ethical and contextual alignment

  5. Final human validation

This model helps us deliver AI-powered outputs that are not only fast and accurate, but also aligned with brand voice and business intent.

Delivering AI at scale: how we help our clients

We bring the same strategic mindset to client engagements. Rather than offering generic tools, we help organizations integrate AI intentionally and sustainably.

Our framework is built around five pillars:

  1. Strategic design: identifying key objectives, workflows, and KPIs

  2. Modular development: flexible architecture for scalable growth

  3. Training and governance: prompt design, security, compliance

  4. Operational onboarding: manuals, documentation, and permissions

  5. Support and optimization: performance metrics, quarterly roadmaps

Our applied AI portfolio includes:

  • Predictive analytics

  • Marketing automation

  • Dynamic personalization

  • Conversational agents

  • AI-powered content workflows

Everything is designed to reduce friction, increase productivity, and generate measurable value.

Agentic AI: scaling operational autonomy

Among our most advanced offerings is Agentic AI—intelligent agents that act autonomously, learn continuously, and operate in real time.

According to Precedence Research (Agentic AI Market Report, 2024):

  • The global Agentic AI market is expected to grow from $7.9 billion in 2025 to $236 billion by 2034

  • In Latin America, the market is projected to grow from $389 million in 2024 to $3.8 billion by 2030

This is already happening at scale:

  • H&M increased conversion rates by 25% using a chatbot with 70% autonomy
    (TechCrunch, "AI at H&M", 2023)

  • Bank of America resolved over 1 billion customer interactions with 98% accuracy using its AI assistant Erica
    (Bank of America Q1 Investor Report, 2024)

At Loymark, we help brands create and manage these capabilities based on their own data, audience, and growth strategy—turning AI into a long-term business asset.

From AI Adoption to Intelligence Activation

We don’t just help companies adopt artificial intelligence. We help them activate organizational intelligence—connecting data, tools, teams, and goals through scalable, human-centered solutions.

AI won't replace human insight—it will amplify it.

And with the right strategic foundation, it can become a force for transformation across marketing, loyalty, customer experience, and innovation. The brands that lead the AI revolution will be those who move with intention. Ready to lead?

Previous
Previous

Rethinking B2B in LATAM: Modern solutions with a human touch

Next
Next

A brand’s differentiator is built by looking inward