Join Loymark at LOMA: Mexico’s First Loyalty-Focused Event

Loyalty is no longer a department — it's a strategy. Join us at LOMA and discover how leading brands are turning customer relationships into competitive advantage.

This September 2–3, 2025, Mexico City will host LOMA, the region’s first congress dedicated entirely to Loyalty Marketing. Loymark is proud to be part of this historic milestone, leading conversations that will shape the future of customer, channel, and employee loyalty across LATAM.

 

Why this event matters — and why we’re there

 

  • First of its kind in the region: Being part of the inaugural loyalty-focused congress in Mexico positions Loymark at the forefront of an emerging market conversation.

  • High-value audience: LOMA will gather professionals driving strategy across B2C, B2B, and B2E — providing a rare opportunity for meaningful connections and idea exchange.

 

 Featured speaker: Carlos Porras, General Director, Loymark Mexico

 

We’re proud to announce that Carlos Porras will be taking the main stage with his session: “Customer Strategy: Retention and Value Maximization”. Carlos brings over two decades of experience leading CRM, loyalty, and marketing technology initiatives across Latin America. With a strong track record in strategy execution and customer-centric transformation, he’ll share practical insights on maximizing customer lifetime value through data-driven loyalty.

What to expect from his session:

  • A clear framework for customer retention and value growth

  • Real-world applications across diverse sectors

  • Strategic guidance on how loyalty can be a profit driver — not just a program

 

 

 Let’s meet at LOMA

Come visit us at the Loymark stand and explore how our integrated solutions in loyalty, experience, and omnichannel engagement are helping brands across Latin America build meaningful, lasting relationships.

 

Save the date. Lead the change!

🔗 Register here | 📍 Mexico City | 📅 Sept 2–3, 2025

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