WORK / FIDÉLITAS
Optimization That Elevates Rankings and Captivates Audiences
Discover the tangible impact of our 360° media strategy, combining personalized SEO, content, and digital channels; to drive the growth and online success of Universidad Fidélitas.
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Challenge
In a rapidly evolving higher education landscape, shaped by the shift to virtual learning, growing competition, and changing industry dynamics, Universidad Fidélitas faced the challenge of improving lead quality to increase both enrollment and retention rates.
At the same time, the university aimed to strengthen its digital presence by capturing search intent and outperforming competitors online. To achieve these goals, a highly optimized digital communication strategy was essential for driving more effective and measurable results.
How we solved it
To accelerate growth and strengthen digital visibility for Universidad Fidélitas, we implemented a comprehensive 360° media strategy. The focus was on performance-driven execution, personalized communication, and a diversified platform mix. Every element was designed to contribute to tangible, measurable outcomes while deepening audience engagement.
Continuous Optimization
We conducted daily adjustments to ensure campaign goals were consistently met and spending remained under control.Enhanced Performance Tracking
Improved event tracking across the website and CRM allowed for better campaign performance analysis and deeper audience insights.Personalized Messaging at Scale
We created tailored messages and campaigns for each academic unit and product line to increase relevance and engagement.Robust Omnichannel Presence
We expanded campaign presence across multiple platforms, including Instagram, Facebook, TikTok, YouTube, Google Ads, and LinkedIn, to effectively reach a broad range of audiences.Lead Quality Focus
Campaign strategy, audience targeting, and messaging were refined to prioritize high-quality leads over sheer volume.
Key Results
Our comprehensive SEO and media strategy delivered measurable digital growth for Universidad Fidélitas. By focusing on search optimization, personalized content, and conversion tracking, we significantly improved visibility, engagement, and enrollment outcomes.across the digital ecosystem.
Significant Traffic Growth
A 44% increase in website traffic, driven by improved keyword positioning, boosted overall visibility and inbound interest.
Rise in Active Users
Active users on the website grew by 35%, directly contributing to a higher number of qualified conversions.
Keyword Ranking Success
We achieved a 52% increase in ranked keywords, reinforcing the university’s presence in search results and enhancing discoverability.
Conversion Rate Surge
The conversion rate to enrollments rose by 108%, highlighting the effectiveness of our personalized SEO strategy in driving real business outcomes.
