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WORK / CANON

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CREATING A DIGITAL ECOSYSTEM TO INSPIRE, CONNECT, AND GROW CANON USERS

See how we transformed Canon’s relationship with creators in LATAM through a centralized digital platform—enhancing engagement, enriching CRM data, and building lasting brand loyalty.

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Challenge

Canon sought to strengthen brand loyalty and foster a deeper connection with photography enthusiasts across Latin America. However, it lacked a centralized digital space where users could engage with the brand, share content, and grow as a creative community.

How we solved it

We designed and launched Canon-Creators.com, a regional digital hub focused on building long-term emotional connections with users.

The platform was structured around five strategic pillars:

Information: Access to product news, specs, and content tips
Community: Tools to connect and follow other creators
Experience: Participation in contests and events
Inspiration: A space to share and discover visual content
Education: Tutorials, webinars, and learning resources

This user-centric approach positioned Canon as an enabler of creativity and passion, while strengthening its owned digital ecosystem.

Key Actions:

Platform Development: Designed a scalable and visually rich digital space tailored to Canon’s LATAM audience
CRM Integration: Connected the platform to Canon’s regional CRM for data enrichment and personalized engagement
Content Strategy: Launched campaigns and challenges to drive continuous content creation and interaction

Screenshots of the Canon Creators website displayed on a desktop, tablet, and smartphone, showing various pages with images of a historic building at night, a white bird, and a camera.

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Key Results

Canon launched a regional platform to engage LATAM photographers, integrating CRM and community features to boost loyalty, data quality, and brand preference across the digital ecosystem.

Database Growth:

Built Canon’s largest LATAM database, improving targeting and regional marketing effectiveness.

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CRM Enhancement:

Enhanced CRM data quality, enabling better personalization and user segmentation.

User Engagement:

Sustained high engagement through content sharing, events, and community features.

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Brand Impact:

Boosted brand preference and visibility with a platform central to Canon’s digital strategy.

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