Black rectangular object with reflective surface, possibly a closed laptop or slim electronic device, on a white background.

CASE STUDY

The Lenovo logo in black and white.
An orange rounded rectangular button with a white speaker icon on the left and the words "Media Services" in white.
A man in a black shirt and blue jeans is sitting on a pile of rocks in a grassy field, with trees and shrubs in the background.

ELEVATING BRAND VISIBILITY IN LATAM THROUGH STRATEGIC MEDIA INTELLIGENCE

Explore Lenovo's success in LATAM, where a meticulous focus on data-driven market insights led to impactful global media strategies and deeper audience understanding.

CHALLENGE

Lenovo faced the need to boost brand awareness among younger audiences and introduce innovative products that resonated with emerging market trends. The key challenge was leveraging data-driven market insights to strengthen its impact and presence across LATAM.

A black handheld gaming device, Lenovo Legion, with a large screen displaying a black and white landscape of a sunset over water with mountains in the background, and a circular graphic element in the sky.

HOW WE SOLVED IT

Over six months, we launched over 120 campaigns to create brand awareness, transitioning later to a consideration phase. This approach included careful measurement and reporting to ensure effective budget allocation.

KEY RESULTS

We ensured the program’s success with ongoing improvements and marketing strategies like email and landing pages, enabling more personalized, effective patient communication.

REGIONAL TEAM:

Successfully deployed media operations teams across LATAM for coordinated campaign planning, production, and implementation.

ENGAGEMENT INCREASE:

Saw significant engagement growth across various digital campaigns targeted at strategically defined audiences.

CAMPAIGNS PERFORMANCE:

Achieved strong growth in click-through rates, video views, and progression metrics, showing high audience engagement.

DATA-DRIVEN STRATEGY ISN’T JUST OPTIMIZATION, IT’S TURNING INSIGHTS INTO LASTING BRAND IMPACT.

A person holding a piece of paper in front of their face in a bright room

Let’s design the future of customer engagement together. Contact us today to get started.

CONTACT US