WORK / LENOVO
ELEVATING BRAND VISIBILITY IN LATAM THROUGH STRATEGIC MEDIA INTELLIGENCE
Explore Lenovo's success in LATAM, where a meticulous focus on data-driven market insights led to impactful global media strategies and deeper audience understanding.
Challenge
Lenovo faced the need to boost brand awareness among younger audiences and introduce innovative products that resonated with emerging market trends. The key challenge was leveraging data-driven market insights to strengthen its impact and presence across LATAM.
How we solved it
Over six months, we launched over 120 campaigns to create brand awareness, transitioning later to a consideration campaign. This approach included careful measurement and reporting to ensure effective budget allocation. The strategy involved:
Developing and implementing a comprehensive media plan.
Focusing on creating awareness initially, then shifting to engagement.
Measuring campaign effectiveness and optimizing budget allocation.
Key Results
We ensured the program’s success with ongoing improvements and marketing strategies like email and landing pages, enabling more personalized, effective patient communication.
Sub-regional Team:
Successfully deployed media operations teams across LATAM for coordinated campaign planning, production, and implementation.
Engagement Increase:
Saw significant engagement growth across various digital campaigns targeted at strategically defined audiences.
Campaign Performance:
Achieved strong growth in click-through rates, video views, and progression metrics, showing high audience engagement.
