WORK / TIKTOK
Entering a New Market Through a Bold 360 Digital Campaign in Mexico
See how we launched the Ad Awards, a prize for brands and agencies native to the TikTok platform, in Mexico, using interactive campaigns across major social platforms.
Challenge
In a highly competitive market, how do you capture the attention of leading brands, top-tier agencies, and marketing professionals to successfully launch and establish the Ad Awards in Mexico, a prestigious accolade celebrating TikTok-native campaigns?
How we solved it
The campaign was designed to build strong initial visibility across key digital and media channels. Through a mix of strategic storytelling, targeted outreach, interactive content, and credibility-building initiatives, it successfully generated awareness, engagement, and trust around the launch, positioning the awards as a relevant and high-profile event in the market.
Advertorial: Instagram Story to establish an initial presence on key digital platforms.
Video: 40-second video with a CTA to boost engagement and capture the attention of the target audience.
Emailing: 12,000 contacts and an additional 8,500 brands and agencies to expand reach.
Interactive Ads: Magazine-style format and banners on noticiasneo.com, along with mentions on TV programs like Neocratas.
Jury Selection: Promotion of the jury, finalists, and winners to reinforce the transparency of the process.
Micro-stories: Award coverage materials and Instagram content highlighting the winners.
Through a well-orchestrated mix of storytelling, outreach, and multi-platform content, the campaign successfully launched the awards with strong market visibility, high engagement, and credibility. By activating key digital and media touchpoints, it positioned the initiative as a standout event in the industry.
Key Results
Canon launched a regional platform to engage LATAM photographers, integrating CRM and community features to boost loyalty, data quality, and brand preference across the digital ecosystem.
Strong Multi-Platform Reach
The campaign reached over 90,000 people and delivered 495,000 impressions on Meta, establishing a solid presence across key social platforms and driving broad awareness.
High Engagement and Interaction
With a 45% increase in Meta engagement and 35% more clicks, the campaign sparked meaningful interactions and encouraged active participation from the target audience.
Impactful Email Performance
A 32% open rate and a highly targeted database resulted in strong email engagement, helping to amplify the campaign message and reinforce brand relevance.
Effective Content Delivery
The campaign content achieved 13,000+ views, 8,000+ impressions on X (Twitter), and 120,000 homepage impacts in a single day—showcasing strong execution and content appeal.
