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WORK / GRUPO DOKKA

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REVOLUTIONIZING CUSTOMER EXPERIENCE THROUGH E-COMMERCE INNOVATION

Learn how Grupo Dökka, in partnership with Loymark, revolutionized customer experience by seamlessly integrating the physical and digital environments through an innovative e-commerce platform.

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Challenge

Grupo Dökka needed a smooth migration to a new e-commerce platform that unified physical and digital experiences, with mobile optimization, data dashboards, Salesforce CRM, and loyalty automation.

How we solved it

Loymark designed a flexible, multi-layered architecture to integrate diverse systems efficiently. Using Progress Sitefinity CMS and their Evoy e-commerce software, they built a digital ecosystem that enhanced user experience and streamlined operations.

Flexible Architecture: Developed a multi-layered framework to support seamless system integration.
Advanced CMS Implementation: Deployed Progress Sitefinity to enhance content management and user experience.
E-Commerce Enablement: Integrated Evoy software to power a robust and personalized online shopping journey.
Unified Digital Ecosystem: Connected all components to streamline operations and optimize customer engagement.

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Key Results

The implementation of a multi-layered architecture integrating Progress Sitefinity and Evoy significantly enhanced the customer experience and streamlined business operations.

E-commerce Performance:

Positioned the e-commerce platform as the third highest-grossing sales branch, trailing only behind two premium location stores.

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Increased Ticket Size:

Digital orders saw a 7% increase in ticket size compared to in-store, driven by effective product suggestions.

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Frequent Purchases:

Elevated average purchase frequency to 2.21 times per week per user, indicating enhanced customer engagement and loyalty.

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Operational Synchronization:

Achieved real-time integration with branches and last-mile delivery processes for a seamless end-to-end experience.

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