WORK / GRUPO DOKKA
REVOLUTIONIZING CUSTOMER EXPERIENCE THROUGH E-COMMERCE INNOVATION
Learn how Grupo Dökka, in partnership with Loymark, revolutionized customer experience by seamlessly integrating the physical and digital environments through an innovative e-commerce platform.
Challenge
Grupo Dökka needed a smooth migration to a new e-commerce platform that unified physical and digital experiences, with mobile optimization, data dashboards, Salesforce CRM, and loyalty automation.
How we solved it
Loymark designed a flexible, multi-layered architecture to integrate diverse systems efficiently. Using Progress Sitefinity CMS and their Evoy e-commerce software, they built a digital ecosystem that enhanced user experience and streamlined operations.
Flexible Architecture: Developed a multi-layered framework to support seamless system integration.
Advanced CMS Implementation: Deployed Progress Sitefinity to enhance content management and user experience.
E-Commerce Enablement: Integrated Evoy software to power a robust and personalized online shopping journey.
Unified Digital Ecosystem: Connected all components to streamline operations and optimize customer engagement.
Key Results
The implementation of a multi-layered architecture integrating Progress Sitefinity and Evoy significantly enhanced the customer experience and streamlined business operations.
E-commerce Performance:
Positioned the e-commerce platform as the third highest-grossing sales branch, trailing only behind two premium location stores.
Increased Ticket Size:
Digital orders saw a 7% increase in ticket size compared to in-store, driven by effective product suggestions.
Frequent Purchases:
Elevated average purchase frequency to 2.21 times per week per user, indicating enhanced customer engagement and loyalty.
Operational Synchronization:
Achieved real-time integration with branches and last-mile delivery processes for a seamless end-to-end experience.
