WORK / SUBWAY
DELIVERING FAST-FOOD EFFICIENCY THROUGH DIGITAL INNOVATION
Discover how we replicated SUBWAY´s fast and personalized in-store experience into its digital platforms, enhancing customer engagement online.
Challenge
Our mission was to develop an e-commerce platform for Subway that replicates the dynamic and personalized in-shop sandwich ordering experience for digital customers.
How we solved it
The creation of the E-voy platform was our solution to this challenge. This platform enabled customers to customize their sandwiches as they would in-store, featuring real-time product updates and seamless POS terminal integration. We also incorporated last-mile delivery aggregators to ensure a complete and efficient order delivery process.
Developed a fully integrated e-commerce platform aligned with the loyalty program.
Automated loyalty program management for greater efficiency and scalability.
Implemented data-driven campaigns to boost engagement and transactions.
Used CMS Sitefinity to improve user experience and enable national-level promotional insights.
Key Results
We created the E-voy platform, allowing real-time sandwich customization, POS integration, and last-mile delivery support for a seamless and efficient ordering experience.
Strong Adoption:
Over 450K customers enrolled, with 55% of purchases made through the loyalty program.
Revenue Growth:
Loyalty program members contributed to a 15% increase in average ticket value.
Digital Migration:
Seamless transition from physical cards to digital Wallet on iOS and Android.
Personalization Engine:
Enabled targeted marketing via audience segmentation based on loyalty data.
