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WORK / SUBWAY

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DELIVERING FAST-FOOD EFFICIENCY THROUGH DIGITAL INNOVATION

Discover how we replicated SUBWAY´s fast and personalized in-store experience into its digital platforms, enhancing customer engagement online.

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Challenge

Our mission was to develop an e-commerce platform for Subway that replicates the dynamic and personalized in-shop sandwich ordering experience for digital customers.

How we solved it

The creation of the E-voy platform was our solution to this challenge. This platform enabled customers to customize their sandwiches as they would in-store, featuring real-time product updates and seamless POS terminal integration. We also incorporated last-mile delivery aggregators to ensure a complete and efficient order delivery process.

  • Developed a fully integrated e-commerce platform aligned with the loyalty program.

  • Automated loyalty program management for greater efficiency and scalability.

  • Implemented data-driven campaigns to boost engagement and transactions.

  • Used CMS Sitefinity to improve user experience and enable national-level promotional insights.

Open laptop displaying Subway website with promotional activity, and a smartphone showing a Subway card with a QR code.
Screenshots of a Subway Costa Rica online menu on three smartphones showing options for menu categories, food items like burritos, salads, sandwiches, and drinks such as soda, with colorful images of food and a green Subway branding theme.
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Key Results

We created the E-voy platform, allowing real-time sandwich customization, POS integration, and last-mile delivery support for a seamless and efficient ordering experience.

Strong Adoption:

Over 450K customers enrolled, with 55% of purchases made through the loyalty program.

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Revenue Growth:

Loyalty program members contributed to a 15% increase in average ticket value.

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Digital Migration:

Seamless transition from physical cards to digital Wallet on iOS and Android.

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Personalization Engine:

Enabled targeted marketing via audience segmentation based on loyalty data.

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Integrated e-commerce and loyalty drove engagement, higher spend, and digital growth.

Let’s design the future of customer engagement together. Contact us today to get started.

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