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MEDIA SERVICES

MEDIA PLANNING, BUYING,

ACTIVATION AND OPTIMIZATION

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We turn every media impact into meaningful connections

Integrated, data-driven media strategies designed to create value and connect brands with their audiences across every touchpoint.

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Marketing teams with integrated media strategies see

50% higher ROI and 31% better campaign efficiency.

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The dispersion of media, inefficient spending, and missed opportunities prevent brands from reaching their true potential.

New Media Adoption is Accelerating Worldwide

Latin America’s digital ad spend grew 12% in 2024, the fastest global growth, driven by increased investment in programmatic, social, video, and streaming media.

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A New Era of Digital Immersion

Latin America shows some of the highest digital usage levels, with users spending an average of 5 hours per day on their smartphones.

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Omnichannel Intelligence in Action

Adding one extra channel cuts purchase time by 32%, showing how omnichannel campaigns boost conversions and streamline customer journeys.

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OUR MODEL TURNS INSIGHTS INTO MEASURABLE RESULTS

Audience-Centered Media Strategy Design

01.

Omnichannel Media Planning and Buying

02.

Real-Time Performance Monitoring

03.

Campaign Optimization and Automation

04.

Full-Funnel and Multiplatform Reporting

05.

Integration with Creative, SEO, and CRM Teams

06.

CONNECT WITH US

Whether you're exploring new opportunities, need a strategic partner, or want to learn more about how Loymark can drive growth for your brand… we’re here to help.

WHY LOYMARK?

We blend our expertise, local insights, and advanced tools to deliver high-impact, performance-driven results.

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Local execution powered by global best practices for stronger, smarter, and more effective marketing and media performance.

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Advanced reporting powered by artificial intelligence for deeper insights and smarter decision-making.

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Dedicated, personalized client service tailored to your needs and focused on delivering lasting value.

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From Good Practice → 

To Measurable Competitive Advantage

OUR PLAYBOOK FOR PRECISION-BASED MEDIA & MARKETING STRATEGIES

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    01. Connecting brands with people in more relevant ways

    Relevance is no longer a differentiator; it is the foundation of modern brand relationships. Brands that understand real human motivations and communicate with purpose earn attention, trust, and action.

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    02. Turning data into better decisions and better creativity

    Data identifies opportunity, but creativity transforms it into impact. When insights and ideas work together, brands connect emotionally and scale meaningfully.

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    03. Driving measurable business growth… always the priority

    Precision matters because it delivers results. Every strategy, investment, and execution is designed to move real business metrics, not just brand perception.

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    04. Creating connected customer experiences

    Customers don’t see channels, they experience brands as a single journey. Seamless, connected experiences build trust, accelerate movement, and unlock long-term value.

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    05. Scaling personalization through technology

    Technology is the engine that scales relevance. Through AI and automation, brands deliver personalized experiences at speed, at scale, and in real time.

CASE STUDY

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Explore Lenovo’s success in LATAM, where a meticulous focus on data-driven market insights led to impactful global media strategies and deeper audience understanding.

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