MEDIA PLANNING AND MANAGEMENT
Turn Every Media Impact Into
MEANINGFUL
CONNECTIONS
Integrated, data-driven media strategies designed to create value and connect brands with their audiences across every touchpoint.
Marketing teams with integrated media strategies see
50% higher ROI and 31% better campaign efficiency.
New Media Adoption is Accelerating Worldwide
Latin America’s digital ad spend grew 12% in 2024, the fastest global growth, driven by increased investment in programmatic, social, video, and streaming media.
The dispersion of media, inefficient spending, and missed opportunities prevent brands from reaching their true potential.
A New Era of Digital Immersion
Latin America shows some of the highest digital usage levels, with users spending an average of 5 hours per day on their smartphones.
Omnichannel Intelligence in Action
Adding one extra channel cuts purchase time by 32%, showing how omnichannel campaigns boost conversions and streamline customer journeys.
Our Model Turns Insights Into
MEASURABLE
RESULTS →
We tailor our methodology to each client's needs, creating structured strategies that boost value across the marketing ecosystem by expanding reach and increasing relevance for the end user.
Audience-Centered Media Strategy Design
Omnichannel Media Planning and Buying
Real-Time Performance Monitoring
Campaign Optimization and Automation
Full-Funnel and Multiplatform Reporting
Integration with Creative, SEO, and CRM Teams
CONNECT WITH US
Whether you're exploring new opportunities, need a strategic partner, or want to learn more about how Loymark can drive growth for your brand… we’re here to help.
OUR PLAYBOOK FOR IMPLEMENTING
SUCCESSFUL MEDIA STRATEGIES
STRATEGY AND PLANNING
We align your brand objectives with media KPIs to drive business results, using the right data, audience, and platforms.
IMPLEMENTATION AND OPTIMIZATION
We activate, automate, and optimize campaigns in real time to maximize impact and return.
REPORTING AND MONITORING
We collect and analyze data to assess performance and make informed decisions.
LEARNING AND RESTRUCTURING
Post-campaign insights and learnings feed future strategy and support sustained performance.
CASE STUDIES
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LENOVO
MEDIA
Explore Lenovo’s success in LATAM, where a meticulous focus on data-driven market insights led to impactful global media strategies and deeper audience understanding.
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PAPA JOHN´S
PERFORMANCE MARKETING
Learn about our approach to outperform in the competitive Latin America fast-food market through its new e-commerce platform and digital ecosystem.
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TIKTOK
MEDIA
See how we used interactive campaigns across major social platforms to successfully launch TikTok for Business in Mexico.
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FIDÉLITAS
MEDIA + DIGITAL MARKETING
Discover the tangible impact of our 360° media strategy, combining personalized SEO, content, and digital channels; to drive the growth and online success.
OTHER CLIENTS WE HAVE WORKED FOR:
Why
Loymark?
We blend media expertise, local insights, and advanced tools to deliver high-impact, performance-driven media results.
Local execution powered by global best practices for stronger, smarter, and more effective media performance.
Dedicated, personalized client service tailored to your needs and focused on delivering lasting value.
Advanced reporting powered by artificial intelligence for deeper insights and smarter decision-making.
