PERFORMANCE MARKETING

STRATEGY, ACTIVATION, OPTIMIZATION AND MEASUREMENT AT SCALE

We turn every interaction into measurable long-term growth

Integrated, data-driven performance strategies designed to maximize conversion, efficiency, and revenue impact across the funnel.

Organizations that implement comprehensive data-driven marketing strategies, have reported

30% lower CAC along with improved client retention.

Data-driven marketing directs investment only to what demonstrably works, improves conversion efficiency through continuous optimization, eliminates wasted media and low-quality leads, and corrects poor performance faster.

AI-Driven Optimization & Predictive Growth

AI predicts outcomes and automates bids, budgets and creatives to scale performance faster, with higher efficiency and less media waste.

Full-Funnel & Incrementality Measurement

Optimizes and measures impact across the entire customer journey, not only last-click, to drive truly incremental growth.

First-Party Data & Privacy-Centric Activation

Activates owned, consented data to target and measure performance in a privacy-safe, cookie-light environment.

WE INTEGRATE STRATEGY, DATA, MEDIA, AND TECHNOLOGY IN ONE MODEL

Business results over vanity metrics

01.

Unified strategy, data, media, and technology

02.

Full-funnel performance

03.

AI-driven and first-party data activation

04.

CRM, automation, and revenue connected

05.

Agile delivery with executive governance

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CONNECT WITH US

Whether you're exploring new opportunities, need a strategic partner, or want to learn more about how Loymark can drive growth for your brand… we’re here to help.

WHY LOYMARK?

We blend our expertise, local insights, and advanced tools to deliver high-impact, performance-driven results.

Local execution powered by global best practices for stronger, smarter, and more effective marketing and media performance.

Dedicated, personalized client service tailored to your needs and focused on delivering lasting value.

Advanced reporting powered by artificial intelligence for deeper insights and smarter decision-making.

From Good Practice → 

To Measurable Competitive Advantage

OUR PLAYBOOK FOR PRECISION-BASED MEDIA & MARKETING STRATEGIES

  • 01. Connecting brands with people in more relevant ways

    Relevance is no longer a differentiator; it is the foundation of modern brand relationships. Brands that understand real human motivations and communicate with purpose earn attention, trust, and action.

  • 02. Turning data into better decisions and better creativity

    Data identifies opportunity, but creativity transforms it into impact. When insights and ideas work together, brands connect emotionally and scale meaningfully.

  • 03. Driving measurable business growth… always the priority

    Precision matters because it delivers results. Every strategy, investment, and execution is designed to move real business metrics, not just brand perception.

  • 04. Creating connected customer experiences

    Customers don’t see channels, they experience brands as a single journey. Seamless, connected experiences build trust, accelerate movement, and unlock long-term value.

  • 05. Scaling personalization through technology

    Technology is the engine that scales relevance. Through AI and automation, brands deliver personalized experiences at speed, at scale, and in real time.

CASE STUDY

Discover the tangible impact of our 360° media strategy, combining personalized SEO, content, and digital channels; to drive the growth and online success of Universidad Fidélitas.