A blank white sheet of paper on a table.
A white rectangular object with a black rounded corner on the lower right side.

WORK / FIDÉLITAS

The logo of fideEitas Universidad with stylized blue text and a small accent mark above the letter 'e'.
Navigation bar with options: Media, Digital, Creative and icons for signal strength, and editing pen

Optimization That Elevates Rankings and Captivates Audiences

Discover the tangible impact of our 360° media strategy, combining personalized SEO, content, and digital channels; to drive the growth and online success of Universidad Fidélitas.

Ask ChatGPT

Challenge

In a rapidly evolving higher education landscape, shaped by the shift to virtual learning, growing competition, and changing industry dynamics, Universidad Fidélitas faced the challenge of improving lead quality to increase both enrollment and retention rates.

At the same time, the university aimed to strengthen its digital presence by capturing search intent and outperforming competitors online. To achieve these goals, a highly optimized digital communication strategy was essential for driving more effective and measurable results.

Promotional graphics for a university offering over 20 careers, 20 technicians, and 15 courses, emphasizing online and in-person study options, with colorful arrows and a smiling male student wearing a hat with a backpack.

How we solved it

To accelerate growth and strengthen digital visibility for Universidad Fidélitas, we implemented a comprehensive 360° media strategy. The focus was on performance-driven execution, personalized communication, and a diversified platform mix. Every element was designed to contribute to tangible, measurable outcomes while deepening audience engagement.

  • Continuous Optimization
    We conducted daily adjustments to ensure campaign goals were consistently met and spending remained under control.

  • Enhanced Performance Tracking
    Improved event tracking across the website and CRM allowed for better campaign performance analysis and deeper audience insights.

  • Personalized Messaging at Scale
    We created tailored messages and campaigns for each academic unit and product line to increase relevance and engagement.

  • Robust Omnichannel Presence
    We expanded campaign presence across multiple platforms, including Instagram, Facebook, TikTok, YouTube, Google Ads, and LinkedIn, to effectively reach a broad range of audiences.

  • Lead Quality Focus
    Campaign strategy, audience targeting, and messaging were refined to prioritize high-quality leads over sheer volume.

Bright digital collage advertising university courses and scholarships in business administration and artificial intelligence, featuring a smiling woman with glasses looking at a tablet, with text and icons promoting discounts and online learning.
A person working on a laptop at a desk
Two cartoon-style speech bubbles, one orange and one purple, on a white background.

Key Results

Our comprehensive SEO and media strategy delivered measurable digital growth for Universidad Fidélitas. By focusing on search optimization, personalized content, and conversion tracking, we significantly improved visibility, engagement, and enrollment outcomes.across the digital ecosystem.

Significant Traffic Growth

A 44% increase in website traffic, driven by improved keyword positioning, boosted overall visibility and inbound interest.

Stock market chart with an upward arrow inside an orange circle, symbolizing growth or increase.

Rise in Active Users

Active users on the website grew by 35%, directly contributing to a higher number of qualified conversions.

Icon of a group of four people, with one larger figure in the center, representing a community or team.

Keyword Ranking Success

We achieved a 52% increase in ranked keywords, reinforcing the university’s presence in search results and enhancing discoverability.

Orange star-shaped medal with a black ribbon and white ribbon with text, suspended from the neck of a person in a black shirt.

Conversion Rate Surge

The conversion rate to enrollments rose by 108%, highlighting the effectiveness of our personalized SEO strategy in driving real business outcomes.

Logo featuring an orange speech bubble with a smiling face, accompanied by a star-shaped sparkle, on a black background.
A smiling teenage boy with a backpack and headphones around his neck standing against a background with geometric shapes in black, blue, and red.
Two orange-colored pills, one larger oval-shaped and one smaller round-shaped, against a black background.

A tailored 360° digital strategy focused on SEO, personalization, and cross-channel execution can significantly increase visibility, engagement, and conversions. This case proves that combining data and creativity drives real growth in the education sector.

Contact Us