A black and white illustration of a woman wearing a dress and holding a parasol, standing in a garden with trees and flowers.
From fragmented CRM to connected growth

One CRM, rebuilt to power multi-brand growth.

MARESA managed multiple automotive brands in one HubSpot instance, creating disconnected automations, duplicate data, and inefficient lead management. Loymark transformed the CRM into a scalable platform with structured inbound journeys that aligned marketing and sales across every brand.

Client
MARESA
Industry
Automotive
Services
CRM Strategy
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A group of six people in business attire are sitting around a conference table in a meeting room. They are watching a presentation on a large screen, which displays a user interface and a flowchart. One person is speaking and gesturing towards the screen, wearing a headset. There are laptops, documents, and a branded mug on the table, with a whiteboard in the background.

01 / THE CHALLENGE

Fragmented CRM Limited Multi-Brand Growth.

A single HubSpot instance supported multiple brands but accumulated disconnected automations, duplicate data, and inconsistent lead nurturing. MARESA needed a scalable CRM architecture that connected marketing and sales while supporting growth.

The Core Question

How could one CRM efficiently scale multiple brands and customer journeys?

A silver SUV parked outside a modern Chery car dealership with large glass windows, a dark gray facade, and a scenic body of water with hills in the background under a partly cloudy sky.
A desk with a laptop displaying a project management software, a tablet, a smartphone on a stand, a pen, an open notebook, and a coffee mug in a bright room with potted plants and windows.
A customer service representative working at her desk in an office with dual monitors, wearing a headset, and wearing a navy polo shirt with the Hubspot logo.

02 / THE SOLUTION

From Fragmented CRM to Integrated Workflows.

We redesigned HubSpot into a unified multi-brand architecture with automated workflows, segmented lead nurturing, API integrations, and test drive automation—creating a scalable CRM that connected marketing and sales.

The Big Idea

Connected customer journeys to drive sustainable growth.

A person using a laptop at a dealership, displaying a contact management software interface with car details, activity logs, notes, emails, calls, tasks, and upcoming appointments.
Two SUVs parked outside a car dealership building with signs for Maresae, Chery, Dongfeng, and other brands; the sky is partly cloudy.
A woman with a shopping bag and a man exchanging contact information outside of a car in front of the Maresa Center building.

03 / THE RESULTS

An integrated CRM that improved conversion, automation, and scalable growth.

+67%
Sales growth
2024–2025
2.83%
Conversion rate
up from 1.72%
1
Unified CRM
multi-brand platform

⏎ BACK TO HOMEPAGE

The right CRM strategy turns customer data into business growth.

Let´s design the future of customer engagement and start building a smarter, data-driven growth engine.

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