From fragmented CRM to connected growth

One CRM, rebuilt to power multi-brand growth.

MARESA managed multiple automotive brands in one HubSpot instance, creating disconnected automations, duplicate data, and inefficient lead management. Loymark transformed the CRM into a scalable platform with structured inbound journeys that aligned marketing and sales across every brand.

Client
MARESA
Industry
Automotive
Services
CRM Strategy
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01 / THE CHALLENGE

Fragmented CRM Limited Multi-Brand Growth.

A single HubSpot instance supported multiple brands but accumulated disconnected automations, duplicate data, and inconsistent lead nurturing. MARESA needed a scalable CRM architecture that connected marketing and sales while supporting growth.

The Core Question

How could one CRM efficiently scale multiple brands and customer journeys?

02 / THE SOLUTION

From Fragmented CRM to Integrated Workflows.

We redesigned HubSpot into a unified multi-brand architecture with automated workflows, segmented lead nurturing, API integrations, and test drive automation—creating a scalable CRM that connected marketing and sales.

The Big Idea

Connected customer journeys to drive sustainable growth.

03 / THE RESULTS

An integrated CRM that improved conversion, automation, and scalable growth.

+67%
Sales growth
2024–2025
2.83%
Conversion rate
up from 1.72%
1
Unified CRM
multi-brand platform

The right CRM strategy turns customer data into business growth.

Let´s design the future of customer engagement and start building a smarter, data-driven growth engine.

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