case study
Data-Driven Customer Care Strategy to Boost B2B and Consumer Engagement
Learn how we tailored incentive programs, driven by a comprehensive data strategy, enhanced customer satisfaction and loyalty, significantly improving their business performance.
_ Challenge
With the Mexican fuel market transitioning from state monopoly to a competitive landscape featuring numerous new entrants, creating compelling value propositions while managing reward costs became essential for success.
_ Strategic Approach and Solution:
Our strategy encompassed global best practices and the client’s international expertise, tailored to the local Mexican market. We employed digital tools and innovative experiences to design financially feasible reward structures, ensuring local relevance and appeal.
_ Results Achieved
- Consumer Database Growth: Witnessed a rapid expansion in the client’s consumer database post-implementation.
- Consistent Sales Uplift: Achieved a sustained increase in sales over the past three years.
- Improved Net Promoter Scores: Notably higher NPS observed among agents, distributors, and end consumers, indicating enhanced satisfaction and loyalty.
