INSIGHTS THAT MOVE
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INSIGHTS, INSPIRATION, AND INNOVATION.
Explore thought leadership, industry trends, and behind-the-scenes stories that inspire transformation and drive meaningful growth.
How to attract customers amid nonlinear and omnichannel journeys
Nonlinear, omnichannel journeys define today’s consumer. Brands that simplify decisions, provide relevant info, and prioritize loyal customers win trust and recommendations in a complex market
The empowered consumer: the new CEO of your brand
Empowered consumers reshape brands with data-driven decisions, omnichannel behavior, and high expectations. This article explores why they now act as the true CEOs of your brand.
You start losing your customers the day after winning them
Winning a customer is just the beginning - real success depends on nurturing relationships, managing evolving expectations, and turning friction into opportunities to build loyalty and extend the customer lifecycle
The quest for innovation and the natural order of things
True innovation thrives when companies balance short-term efficiency with long-term vision. Systematic, collective efforts - not just flashes of genius—drive meaningful change, ensuring businesses evolve instead of stagnate
There’s still time: achieve long-term results with your Black Friday campaigns
Long-term thinking in Black Friday campaigns builds loyalty. Go beyond sales: simplify journeys, be present on all channels, and offer relevant experiences to turn seasonal buyers into lasting customers
3 ideas from the Loyalty Summit CXM 2023
The Loyalty Summit CXM Americas was held in Los Angeles on Nov 15–16, featuring 40+ speakers discussing key loyalty trends, challenges, and insights from top programs, consultants, and tech providers.
How Process-Oriented Approaches Lead to Successful Digital Projects
In today’s tech-driven world, digital projects are key to growth. From building new apps to improving customer experiences and streamlining operations, they help organizations stay competitive and efficient.
Self-Leadership: Empowering Individuals for Organizational Success
In today’s fast-changing business world, success relies not just on strategy or tech, but on strong leadership. Traditional hierarchies are giving way to self-leadership, where individuals take ownership and drive both personal and company growth.