THE LOYMARK PERSPECTIVE
INSIGHTS THAT MOVE
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Executive insights on growth, media, data, technology, and performance, designed for leaders building modern marketing organizations.
EXPLORE ARTICLES ⌄
The Power of Shared Values in Customer Connection
Consumers increasingly choose brands that reflect their values. Sharing values builds loyalty, but brands must act authentically and consistently—taking a stand can attract some and alienate others
The empowered consumer: the new CEO of your brand
Empowered consumers reshape brands with data-driven decisions, omnichannel behavior, and high expectations. This article explores why they now act as the true CEOs of your brand.
There’s Still Time: Achieve Long-Term Results with your Black Friday Campaigns
Long-term thinking in Black Friday campaigns builds loyalty. Go beyond sales: simplify journeys, be present on all channels, and offer relevant experiences to turn seasonal buyers into lasting customers