INSIGHTS THAT MOVE
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INSIGHTS, INSPIRATION, AND INNOVATION.
Explore thought leadership, industry trends, and behind-the-scenes stories that inspire transformation and drive meaningful growth.
Sharing values brings brands and customers closer (but caution Is needed)
Consumers increasingly choose brands that reflect their values. Sharing values builds loyalty, but brands must act authentically and consistently—taking a stand can attract some and alienate others
The empowered consumer: the new CEO of your brand
Empowered consumers reshape brands with data-driven decisions, omnichannel behavior, and high expectations. This article explores why they now act as the true CEOs of your brand.
There’s still time: achieve long-term results with your Black Friday campaigns
Long-term thinking in Black Friday campaigns builds loyalty. Go beyond sales: simplify journeys, be present on all channels, and offer relevant experiences to turn seasonal buyers into lasting customers