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Executive insights on growth, media, data, technology, and performance, designed for leaders building modern marketing organizations.

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Jose Coto 10/29/24 Jose Coto 10/29/24

There’s Still Time: Achieve Long-Term Results with your Black Friday Campaigns

Long-term thinking in Black Friday campaigns builds loyalty. Go beyond sales: simplify journeys, be present on all channels, and offer relevant experiences to turn seasonal buyers into lasting customers