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THE LOYMARK PERSPECTIVE

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INSIGHTS THAT MOVE

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Executive insights on growth, media, data, technology, and performance, designed for leaders building modern marketing organizations.

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Jose Coto 3/12/25 Jose Coto 3/12/25

The subtle line between desired personalization and pure intrusion

Personalization builds loyalty when it makes customers feel recognized, not spied on. Brands must balance tailored experiences with privacy, using relevant data and clear communication to avoid crossing into intrusion