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INSIGHTS THAT MOVE

IDEAS FORWARD →

INSIGHTS, INSPIRATION, AND INNOVATION.

Explore thought leadership, industry trends, and behind-the-scenes stories that inspire transformation and drive meaningful growth.

Jose Coto 3/12/25 Jose Coto 3/12/25

The subtle line between desired personalization and pure intrusion

Personalization builds loyalty when it makes customers feel recognized, not spied on. Brands must balance tailored experiences with privacy, using relevant data and clear communication to avoid crossing into intrusion