San José, May 2024. Loymark, a 100% Costa Rican-owned technology services firm and part of the prestigious Garnier Group, proudly announces the launch of its operations in Brazil, expanding its reach in the Latin American market.
Specializing in e-commerce solutions, loyalty systems, and performance marketing, Loymark has built a solid reputation across multiple markets and is now set to offer its innovative services in Brazil.
«At Loymark, we design and implement solutions that optimize consumer interactions with our client brands, before and after the click. Our services range from campaign and media management to generate awareness, to performance marketing for demand and traffic generation, as well as e-commerce and loyalty solutions for conversion and retention,» said José Coto, CEO of Loymark.
This new operation in the Brazilian market is led by Brunno Feola, Digital Director for Latin America, and Alberto Garnier, Chief Growth Officer, both from the Garnier Group. Initially, we are focusing on specialized services in performance marketing; however, we see tremendous potential to expand our services in the market in areas such as loyalty programs and digital commerce, among others.
The initial team in Brazil consists of 10 subject matter experts, and Loymark has ambitious expansion plans with the intention of attracting more clients from this new market, across various e-commerce verticals, loyalty, and the full range of customer experience services it offers in other markets.
«With 30 years of experience in Costa Rica and successful operations in Argentina, Colombia, Mexico; we are now pleased and proud to announce the opening in Brazil, a very ambitious market of great interest to the Group. This expansion has enormous potential, not only because of the scale of the Brazilian market but also because it gives us the opportunity to bring a very differentiated proposal to the market: the integration of performance marketing with our CRM and Loyalty solutions,» expressed Alberto Garnier.
By combining technology with creativity, Loymark designs and implements solutions that optimize the entire customer experience. Its services range from managing creative campaigns and media to generate awareness, to performance marketing for demand and traffic generation, as well as e-commerce and loyalty solutions for achieving conversion and transaction capability.
Loymark’s mission is to be a strategic partner for its clients, aiming to optimize the customer experience and facilitate the digital evolution process of their brands in a context of constant change and new opportunities.
