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Loyalty

Designing, implementing and managing a loyalty program is a complex task.

As experts, strategists, and implementers, we make the job easy

We facilitate it and make it more effective.

  • We achieve more traffic, more purchases, and more preference.
  • We make it easy and attractive for participants.
  • We make sure it doesn’t cost more than it should.
  • We try to reward the right behavior and we measure the right KPIs.
  • We take advantage of the generated information.

Services that Maximize Results:

Advisory and Planning

Best practices for taking the program to the next level

DIFFERENT PERSPECTIVES FOR PLANNING THE IDEAL PROGRAM

  • We work on the key challenges and goals and recommend a work plan to overcome/achieve them.
  • We analyze the program’s performance and discover financial, operational, and strategic opportunities to take advantage of.
  • We monitor the program’s key indicators, compare them against benchmarks and best practices, and assess the program’s performance.
  • We model consumer participation to anticipate the variables affecting redemption and, therefore, costs.
  • We optimize reward levels to ensure they actually promote incremental purchases by consumers.
  • We recommend improvements to the mechanism to keep it up to date with expectations. We also help define an exit strategy.

Technological Platforms

Safe, reliable, latest generation tools

WEB/MOBILE APPS + CLOUD PROCESSING

  • Servers with bank-grade security
  • Automated processing of large amounts of data.
  • Software and graphic dashboards for program management
  • Web/mobile interfaces for participants
  • Full support with dedicated work teams.
  • Processes and best practices for a premier user experience

Analysis and Segmentation

Data and behavior converted to strategy

UNDERSTAND AND GROUP CUSTOMERS TO BE MORE RELEVANT AND EFFECTIVE

  • We process and organize data or guide our clients to do so following our methods, thus analyzing the desired segments..
  • We organize participants pragmatically and actionably to permit relevant and successful tactics.
  • We use transactional data to find, measure, and monitor key segments.
  • We map participant migration through the different segments to monitor improvements in shopping behavior.
  • We do predictive analyses to select the best candidate segments for a specific offer or promotion.
  • We make segmentation a key practice for measuring participant loyalty.

Dissemination and Interaction

Communication campaigns that boost sale

THE RIGHT OFFERS TO THE RIGHT CUSTOMERS THROUGH THE RIGHT CHANNELS

  • We define a customer journey for each segment and achieve specific behaviors:
    • Make them return
    • Cross sell / UP sell
    • Retain
    • Increase frequency
  • We create campaigns based on best direct marketing practices to achieve the desired responses:
    • Creativity
    • Text redaction
    • Art and graphic design
    • Production
    • Delivery
  • We create content that participants follow, share, and consume.

Can we help you with your projects?

Contact us