E-commerce with a Robust Digital Strategy
Learn about our approach to outperform in the competitive Latin America fast-food market through its new e-commerce platform and digital ecosystem.
Our goal was to effectively position and monetize Papa John's new online ordering platform in Mexico, utilizing a dynamic branding and performance marketing campaign to enhance visibility and sales.
_ Strategic Approach and Solution:
To achieve this, we rolled out a comprehensive digital paid media strategy coupled with an aggressive search engine marketing campaign. This approach was designed to attract highly qualified traffic, significantly boosting pizza order deliveries across the platform.