Amplifying LATAM Brand Awareness with Strategic Media Intelligence
Explore Lenovo's success in LATAM, where a meticulous focus on data-driven market insights led to impactful global media strategies and deeper audience understanding.
We identified an opportunity to increase brand awareness among younger demographics and introduce innovative products aligned with new market interests. The goal was to leverage market insights for a more impactful presence in LATAM.
_ Strategic Approach and Solution:
Over six months, we launched over 120 campaigns to create brand awareness, transitioning later to a consideration campaign. This approach included careful measurement and reporting to ensure effective budget allocation. The strategy involved:
- Developing and implementing a comprehensive media plan.
- Focusing on creating awareness initially, then shifting to engagement.
- Measuring campaign effectiveness and optimizing budget allocation.