Amplifying LATAM Brand Awareness with Strategic Media Intelligence

Explore Lenovo's success in LATAM, where a meticulous focus on data-driven market insights led to impactful global media strategies and deeper audience understanding.

_ Challenge

We identified an opportunity to increase brand awareness among younger demographics and introduce innovative products aligned with new market interests. The goal was to leverage market insights for a more impactful presence in LATAM.

_ Strategic Approach and Solution:

Over six months, we launched over 120 campaigns to create brand awareness, transitioning later to a consideration campaign. This approach included careful measurement and reporting to ensure effective budget allocation. The strategy involved:

  • Developing and implementing a comprehensive media plan.
  • Focusing on creating awareness initially, then shifting to engagement.
  • Measuring campaign effectiveness and optimizing budget allocation.

_ Results Achieved


We translate transformational ideas into concrete actions and tailor-made solutions