Learn about our approach to outperform in the competitive Latin America fast-food market through its new e-commerce platform and digital ecosystem.
_ Challenge
Our goal was to effectively position and monetize Papa John's new online ordering platform in Mexico, utilizing a dynamic branding and performance marketing campaign to enhance visibility and sales.
_ Strategic Approach and Solution:
To achieve this, we rolled out a comprehensive digital paid media strategy coupled with an aggressive search engine marketing campaign. This approach was designed to attract highly qualified traffic, significantly boosting pizza order deliveries across the platform.
_ Results Achieved
- Remarkable CTR Growth: Achieved a remarkable 75% increase in Click-Through Rate (CTR) for our performance marketing ads.
- Impressive Organic Traffic Surge: Witnessed a 300% surge in search engine organic traffic within just three months, underscoring the effectiveness of our SEO and digital marketing efforts
- redefine
